For those of you who have worked with influencers for your aesthetic/plastic surgery practices, what has your experience been?
I'm particularly interested in how you structure these relationships. Do you typically use a formal influencer agreement or contract, and if so, would anyone be willing to share a sample/template or key provisions you recommend including?
Also curious about what has worked best in terms of compensation (complimentary/discounted procedures vs. paid collaborations), expected deliverables, content usage rights, disclosure requirements, before-and-after photos, exclusivity, and what happens if the agreed-upon content isn't delivered.
Any lessons learned-good or bad-or things you wish you had included in your agreement from the beginning would be greatly appreciated.
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Mihail Climov MD
Your Aesthetic Edge
Houston TX
281-200-0525
http://www.drclimov.com------------------------------